Lightweight, jacquard, and absorbent! Summer is bursting with color!

There are some things you simply want to have close at hand at all times. We’ve done our very best to make sure our towel becomes one of those things this summer!

It will go with you on vacation, end up in your pool bag, and keep you company at the gym, on a spontaneous picnic, or during a weekend by the lake. That’s why we’ve launched a new drop of towels that not only perform their function perfectly but also look beautiful.

Seven new designs are joining the collection, and with them returns one of your favorites - MALINA. Each model is woven rather than printed, resulting in a reversible, durable pattern that is equally vivid on both sides of the fabric.

Our towels are crafted from a blend of 50% cotton and 50% bamboo viscose. This combination delivers exactly what we love most in summer: softness, excellent absorbency, and quick drying. The bamboo enhances the cotton's absorbency while keeping the fabric lightweight and pleasant to the touch.

That is precisely why we call them a colorful alternative to classic quick-drying towels. They aren’t made of polyester, don’t feel like athletic microfiber, and you don’t have to choose between functionality and natural material. You can have both.

Click here to check out all the models

Each towel measures 150 × 75 cm - a size that works perfectly at the beach, after a workout, or in the sauna. When folded, it forms a neat rectangle held in place by our signature purple elastic band. This means it takes up very little space in your bag and is always ready to go.

We designed the new patterns so that everyone could find something to love - from graphic motifs to more organic compositions. Yet, they all share a common thread: they are bursting with color and created to brighten up everyday life. Because we believe that beautiful things shouldn't have to wait for special occasions.

Just watch out for one thing - there’s a good chance that after your first trip with our towel, you’ll find it hard to go back to using others. 💜